Good, Better, Best: Giving Handyman Customers Options
One Price Is Yes or No
A single number invites a yes or no. Options invite "which one".
Example Options
- Patch the hole / patch and paint the wall / patch and paint the room.
- Replace pickets / replace pickets and reset the post / replace the section.
- Mount the TV / mount and hide cords in a raceway / mount and hide cords in the wall.
Keep It to Three
More options confuse people.
Explain the Difference
One line under each option saying what's different.
Track What People Pick
Over time, you'll learn which middle options sell best.
Keep Reading
Next in this series: Marking Up Materials on Handyman Jobs. Before that came Building a Handyman Service List for Faster Estimates. For the full picture, go back to the handyman estimate software overview.
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